StormStock Declares Itself "Not Microstock"

StormStock is a collection of premium weather footage that was founded in 1993 by Prairie Pictures, a Texas-based video production company. It was created by cinematographer Martin Lisius as a means to license footage he shot.

“StormStock was never meant to be a stock footage company, and certainly not microstock,” Lisius said. “It’s simply a collection and brand maintained by artists, by production people who truly understand photography, post-production and formats. There’s a big difference between us and microstock. StormStock is run by real, live people in Texas, not by servers and software. We can tell you which end of a camera to attach a lens, and we curate with the same human eyes that produce the content,” Lisius said.

To emphasize that point, the team has established an alternate web address. In addition to the usual www.stormstock.com, folks can now use www.notmicrostock.com to access an on-line sampling of StormStock’s legendary content.